Products from IK Multimedia
But enough about us, let's talk about us.....
It all started in a small town in northern Italy. Not just a small town, but a town rich in cultural heritage - a heritage of innovation. A city known as the sports car capital of the world, but also for its exquisite cuisine and the birthplace of balsamic vinegar. And the birthplace of one of the most innovative companies in the music industry - the city of Modena, Italy.
As early as 1996 - around the time of the discovery of electricity and mobile phones the size of an average 4-slot toaster - two Italian engineers met to solve a problem in a recording studio. Could you get the sound of classic analog devices from a computer? One of them said (in Italian, of course): "Can we emulate electronic circuits with DSP algorithms and pass an audio signal through the computer and produce the same sound?
The answer was yes, the piece of equipment they emulated was an old Abbey Road console, and a company was formed.
Although this is a fairly simplified version of IK, it reflects the driving philosophy behind all our products: Give musicians the tools they want/need to be creative and productive.
Restore classic legendary products to the digital world and make them accessible to all musicians. But make it simple. Make them both inspiring and affordable.
And make them for Musicians First.
Our company motto "Musicians First" actually has some different meanings.
First, we are musicians. And we are first of all musicians - engineers, software designers, merchants, marketing and sales professionals, warehouse experts, logistics managers and all in all nice guys and girls secondly. What does that mean for you? This means that we only design and manufacture products that we would use. It's a very simple philosophy, but there is beauty in simplicity, and it actually determines our product development and production processes. And it works very well for us and for you.
So that's our philosophy for the company. And we do it longer and better than any other company on the market. As you can see, we at IK do not "exceed" expectations. We create completely new ones by creating tools that inspire new levels of creativity. Here are some interesting facts about IK and some milestones.